Bachelor of Fine Arts - Fashion Marketing
About Bachelor of Fine Arts - Fashion Marketing
The Fashion Marketing BFA includes both creative and analytical aspects of the fashion industry. It provides insights on global customers and marketplace, marketing and business trends in fashion industry. Students will learn various marketing and promotion techniques to develop, manage and promote brands, products and fashion businesses through a range of hands on projects that address dynamic fashion industry and understanding of consumer.
Undergraduate students will meet the following student performance criteria:
Research and Concept Development
- Conduct thorough market and consumer research using industry-standard research tools and methods
- Analyze research to develop concepts and applications in contemporary fashion marketing and business marketplace
- Identify changes, trends and opportunities in global fashion business, consumer and products
Fashion Marketing
- Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers
- Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace
- Identify and evaluate traditional, digital and social media marketing tools and trends to develop effective branding and marketing strategies
Technical Skills
- Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally
Presentation Skills
- Create visual and written presentations professionally that reflect a point of view consistent with product, target consumer, and brand
- Communicate research and concepts professionally and effectively through audience-appropriate visual aids
- Effectively pitch concepts and ideas
- Apply the conventions of standard written English to write professionally
Collaboration Skills
- Work effectively in a team
Professional Readiness
- Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry
*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*
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