Bachelor of Fine Arts - Interaction and UI/UX Design

The BFA program provides students with a comprehensive education in the principles of modern web design and new media. Taught by a faculty that works in the San Francisco Bay Area creative industry, the students are provided a unique opportunity to learn from teachers immersed in the field. The curriculum focuses on visual design, user experience, design strategies, web design, and motion graphics.

Undergraduate students will meet the following student performance criteria:

Visual Communication

• Create grid-based visual compositions that demonstrate essential principles of design
• Make typographic choices that effectively communicate information hierarchy and mood
• Demonstrate effective use of color and imagery

Critical Thinking

• Collect data appropriate for the given project
• Use research findings to develop design ideas centered on real target users
• Identify user demographics and diagram the user experience
• Produce a consistent interactive experience in a medium appropriate to the user’s needs

Technical Skills

• Demonstrate an understanding of the current interactive technologies, tools, and apps by effectively using them to execute substantive projects
• Demonstrate coding skills by building fully functional products and prototypes that simulate the intended interactive experience

Professional Readiness

• Produce a cohesive portfolio tailored to reflect stated career goals

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*