
Bachelor of Science - Business Administration - Business Analytics
333 South Twin Oaks Valley Road, San Marcos, USA
273864
Last updated: 24/09/2024







About Bachelor of Science - Business Administration - Business Analytics
After successful completion of the Lower-Division Pre-Business Core, students take an associated set of Foundation of Business and Core courses for their selected option/track. Each option/track has numerous required and elective courses from which they can tailor a program to satisfy individual career goals.
Students in the College of Business Administration (CoBA) will find that their program of study is both rigorous and relevant to real-world business problems. The curriculum is designed to help them develop a wide range of skills and abilities applicable to both for-profit and not-for-profit sectors of the economy. The program’s focus on problem identification and problem solving allows them to develop analytical and critical thinking skills that gives Cal State San Marcos business graduates a distinctive advantage in today’s job market.
The goal of College of Business Administration is to ensure that California State University, San Marcos graduates have learned and are able to demonstrate the knowledge, skills, competencies, and values they will need to achieve their personal and professional goals. Graduate students with a Bachelor of Science in Business Administration will be able to:
- Effectively and professionally communicate both orally and in writing;
- Demonstrate critical thinking and problem-solving skills;
- Demonstrate interpersonal and collaboration skills;
- Apply analytics to business situations;
- Demonstrate proficiency in the use of information technology;
- Apply ethical and socially responsible perspectives/viewpoints and demonstrate an understanding of their consequences;
- Identify and apply global perspectives in making business decisions and
- Describe and apply foundational business concepts, theories, processes, and strategies.
The Business Analytics option develops an in-depth understanding of data-driven analysis for business decision-making. Courses in the Business Analytics option provide students with the knowledge and skills to design, implement, and manage analytics to improve business decision-making. Graduates in Business Analytics are well-suited for the fast-growing set of careers under the header of “business analyst,” “data analyst,” and “data scientist.”
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