Bachelor of Science - Business Administration - Marketing

• Effectively and professionally communicate both orally and in writing;
• Demonstrate critical thinking and problem-solving skills;
  
• Demonstrate interpersonal and collaboration skills;
  
• Apply analytics to business situations;
  
• Demonstrate proficiency in the use of information technology;
  
• Apply ethical and socially responsible perspectives/viewpoints and demonstrate an understanding of their consequences;
  
• Identify and apply global perspectives in making business decisions and
  
• Describe and apply foundational business concepts, theories, processes, and strategies.

All students in the Marketing option will take a course that focuses on the foundational principles of marketing, and courses that explore the behavior of consumers, and the process through which marketers conduct research to understand consumers. In addition, they will take specialized elective courses that focus on developing appropriate strategies for targeting and serving customers. Through their coursework and other educational experiences, they can prepare for a variety of positions in areas such as marketing communication and advertising, sports marketing, customer relationship management, marketing research, sales, services marketing, and international marketing.