Bachelor of International Business - International Marketing and Trade
About Bachelor of International Business - International Marketing and Trade
Program Description
This concentration prepares students with the necessary skills to help companies successfully expand to, and compete in, international markets. Students will learn how to adapt business strategy to the cultural, political, legal, economic, technological, geographic and historical factors that result in buyer behaviour differences around the world. Students will also learn how to assess various foreign expansion alternatives that companies face when going abroad.
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