Graduate Certificate - Marketing - Corporate Account Management (Optional Co-op) (2846)
About Graduate Certificate - Marketing - Corporate Account Management (Optional Co-op) (2846)
Centennial College's Marketing – Corporate Account Management program will prepare students for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.
In this business graduate certificate program, students will learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.
As such, in interactive and practical courses, students will learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while they develop and practice skills in:
- Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
- Verbal and written communication;
- Selling and presentation (storytelling and practical methodologies);
- Using analytics and customer relationship management (CRM) tools;
- Business and financial literacy to create compelling customer value propositions;
- Engaging buyers and influencers through digital content and omnichannel marketing;
- Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
- Understanding negotiations from the buyer’s perspective;
- Purpose-driven leadership (understanding their motivations and next career steps).
For students who are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in the industry diverse world of professional sales, account management and many other customer facing roles.
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