Bachelor of Science - Marketing

Program Description

The Marketing major involves the study of creating, publicizing, selling and delivering products and services that have value for customers. You’ll learn how to apply marketing concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. Why do people buy the things they do? What is the ideal mix of print and electronic advertising? How can you segment consumers for different marketing messages? You’ll gain knowledge and skills that are important for any business or organization as you take 44 credit hours towards a Bachelor of Arts.