Master of Science - Digital Marketing with Data Analytics (with Extended Professional Practice)

The MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.

The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to provide students with the opportunity to enhance their marketing-related knowledge, business understanding, critical thinking and skill sets preparing them for a successful career in marketing and offering them specialization in digital marketing with data analytics.

This course offers the option of undertaking Extended Professional Practice. The Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving students the opportunity to undertake a longer internship* or project as part of their course. 

Students will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare them for the world of business with confidence. The university's Talent Team supports students in securing an extended placement with the right employer. Whether students are looking to join a small business or a large organisation, the team will work with them to help them achieve their internship goal.

The placement will be full-time, with students expected to work approximately 35 hours per week. The Extended Professional Practice course lasts 5 semesters; during semesters 1 and 2 students will undertake 120 taught credits on-campus; in semesters 3 and 4 they will undertake the placement; in the final semester, they will take a 60-credit project module in which they will write up their internship report and research findings.

*Please note that placement or study abroad opportunities are not guaranteed and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements.