2-Term Pathway - Incorporated Bachelor Year Zero in Business and Law - Continue to Bachelor of Arts (Honours) - Advertising and Marketing Communications

Students can get the perfect start to their degree at De Montfort University with the International Year Zero (IYZ). Students will take an extra year of study at De Montfort University International College (DMUIC) in order to complete a degree at DMU. Students who take the IYZ will continue to the first year of study of their chosen International Incorporated Bachelor's degree programme at DMU.      

This delivery of the IYZ programme includes a twelve week pre-sessional English course immediately preceding entry to the programme. Throughout the pre-sessional English and IYZ programme, students will be supported at DMUIC. Students will have individual subject tutors who will make sure that they are on track to achieve their study goals. Students will be given feedback both in person and in writing so that they always know how they are doing, and how to improve. Students will also be assessed through regular tests and exams.

Bachelor of Arts (Honours) - Advertising and Marketing Communications

Students will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. They will also learn how to develop communication messages, and undertake digital and traditional media planning.

DMU has one of the largest marketing departments in the UK and their staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of DMU's lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, DMU's dedicated marketing lecturers will provide students with help and support throughout their studies, placement applications and graduate careers.