6 Weeks Pre-Sessional English + 3-Term Pathway - Incorporated Bachelor First Year in Business and Law - Continue to Bachelor of Arts (Honours) - Advertising and Marketing Communications
The Gateway Leicester, United Kingdom, Leicester, United Kingdom
108594
Last updated: 23/04/2025
About 6 Weeks Pre-Sessional English + 3-Term Pathway - Incorporated Bachelor First Year in Business and Law - Continue to Bachelor of Arts (Honours) - Advertising and Marketing Communications
The International First Year (IFY), delivered at DMUIC provides an intensive combination of first year university subjects with extra study and language skills. The IFY is the first year of the three-year International Incorporated Bachelors (IIB) degree. Upon successful completion of the IFY, students will continue to the second year of study at DMU.
This delivery of the IFY programme includes a six week pre-sessional English course immediately preceding entry to the programme. Throughout the pre-sessional English and IFY programme, students will be supported at DMUIC. In addition to the core modules, there is also a continuous English language module to help undergraduate students improve their language skills.
Bachelor of Arts (Honours) - Advertising and Marketing Communications
Students will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. They will also learn how to develop communication messages, and undertake digital and traditional media planning.
DMU has one of the largest marketing departments in the UK and their staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of DMU's lecturers have worked in the industry and bring real world experience into the learning environment.
With extensive industry experience and research interest in key areas of marketing communications development, DMU's dedicated marketing lecturers will provide students with help and support throughout their studies, placement applications and graduate careers.
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