Bachelor of Science - Business - Marketing

Program Description

The ultimate goal of an organization is to satisfy the needs and wants of its customers profitably. The Marketing Department offers a variety of courses designed to develop and sharpen student skills to analyze and solve marketing problems. Successful marketing requires the ability to know how and when to do research, how to analyze markets and behavior, and how to develop products and services that satisfy or even anticipate customers’ needs. The purpose of the undergraduate program in Marketing is to prepare students for successful marketing careers by teaching them the knowledge and skills to identify marketing problems and develop solutions that meet customer needs.

Core Outcomes

• Students will be able to:
• ​Use analytical and reflective skills in decision-making.
• Communicate effectively both orally and in writing.
• Recognize legal and ethical issues confronting them.
• Contribute to the performance of a group within a business setting.
• Know the differences among global economies, institutions, business practices and cultures.
• Acquire knowledge of the functional areas of business and the interrelationships among the functional areas within a business.​​

​Program Specific Outcomes

Students will be able to:

• Create a value proposition.
• Distinguish features and benefits of products and services.
• Describe how external factors and demographic change affect demand for products and services.
• Identify marketing problems and develop appropriate solutions by collecting, analyzing, and interpreting data.
• Create a marketing plan.
• Use marketing methodologies/tools to make strategic decisions.