Master of Science - Digital Marketing (DC516)
About Master of Science - Digital Marketing (DC516)
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The Master of Science in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimize buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
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Master of Science - Digital Marketing Strategy
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No data available
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