Master of Science - Digital Marketing Strategy
About Master of Science - Digital Marketing Strategy
The MSc in Digital Marketing Strategy is designed to provide you with the knowledge and tools required to become a highly skilled digital marketing strategist. You will learn about digital design, the user experience and how to plan and implement digital strategies.
We focus on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. Learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools.
Course Structure
This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.
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