Bachelor of Business Administration - Marketing - Fashion Marketing and Merchandising Logo

Bachelor of Business Administration - Marketing - Fashion Marketing and Merchandising


1276 Gilbreath Drive, Johnson City, USA

258594

Last updated: 30/08/2024
Image for East Tennessee State University (ETSU)
Image for East Tennessee State University (ETSU)
Image for East Tennessee State University (ETSU)
Image for East Tennessee State University (ETSU)
Image for East Tennessee State University (ETSU)
East Tennessee State University (ETSU) Logo

About Bachelor of Business Administration - Marketing - Fashion Marketing and Merchandising

The Bachelor of Business Administration (BBA) in Marketing offers a rigorous, innovative curriculum that is designed by experienced faculty and an advisory board of industry experts. The Marketing program at East Tennessee State University (ETSU) deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate, and deliver that value.

Students will learn all aspects of the business of fashion to pursue diverse careers within the apparel, textiles, and retailing industries. The curriculum, student organizations, study tours, and merchandising internships allow them to gain a strong foundation in fashion marketing and merchandising knowledge to foster both creativity and business acumen.

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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including An Internship
Cost of Living
$9,232.00 USD / Year
Gross Tuition
$30,500.00 USD / First Year
Application Fee
$35.00 USD

Program Intakes

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