Bachelor of Business Administration - Marketing - Advertising

Program Description

Programs in the Marketing Department at Florida Atlantic University (FAU) are designed to teach students how to perform marketing effectively.

The accelerating pace of technological change, the increasing globalization of economic activity, and the rapid development of new methods and models for doing business create new competitive challenges and stimulating opportunities for students of marketing. Because Marketing involves and informs all functions of a business, marketing plays a key role in the success of any organization. Marketing strategy begins with identifying and understanding customer requirements; it involves research and development of new or improved products and services, and marketing determines how a company communicates and delivers value to its customers. 

Marketing is an exciting and dynamic field of study providing opportunities for choosing among a wide range of rewarding careers. A few of the many career fields include: business and consumer marketing, brand and product management, advertising and promotion, retailing and internet marketing, personal selling and sales management, marketing research and competitive analysis, and international and global marketing.

The undergraduate Marketing major is targeted to students planning careers in marketing. Marketing majors learn the basic concepts and skills necessary to understand the modern business world and transition from students to entry level corporate or entrepreneurial careers in marketing. Marketing majors are also well prepared with the knowledge and technical skills for subsequent graduate work at any accredited university in the country.

Programs in Marketing provide students with an enduring base of knowledge and the ability to adapt new marketing practices as they continually evolve. FAU offers a Bachelor of Business Administration (B.B.A.) or Bachelor of Science (B.S.) in Marketing - Advertising.

Students choosing advertising are required to take Principles of Advertising (MAR 3326) and Marketing Strategy (MAR 4803) and choose any three of the following courses for the Advertising concentration: Advertising Internship (MAR 4940), Promotional Management (MAR 4323), Creative Advertising Strategy: Concepts and Design (MAR 4334), Digital Marketing (MAR 4721).