
Graduate Certificate - Marketing Management (MKMN)







About Graduate Certificate - Marketing Management (MKMN)
In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.
Graduates of this program may be employed by or initiate entrepreneurial start-ups or will be prepared to work in a variety of business-focused environments and middle-management roles, including:
- account executives
- media planners and buyers
- brand managers
- marketing analysts/researchers
- sales and marketing coordinators/managers
- community engagement managers
- digital media marketers
- social media managers
- communications managers
Similar Programs
Double Graduate Certificate - Graduate Certificate - Marketing Management (MKMN) & Graduate Certificate - Project Management (PRJM)
Double Graduate Certificate - Graduate Certificate - Business Management (BMGT) & Graduate Certificate - Marketing Management (MKMN)
Graduate Certificate - Marketing Management (2825)
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