College Diploma - Digital Marketing - Social Media Professional (Co-op)

This program provides students with a solid foundation in social media marketing. Goal setting, buyer personas, platform selection and best practices provide students a key foundation to social media marketing strategies. Students will learn how to choose the correct platform and best utilize the features offered in each platform. Students will also develop skills in interview techniques, and be able to assess client goals, audiences, and niches. As students explore how to tailor content for success on a variety of platforms, they’ll build skills to help them with idea generation and brainstorming and will explore how to outline and structure their writing for the web.