College Diploma - Digital Marketing - Website Management and Design (Co-op)

This program provides students with a solid foundation in web management. Website design is undergoing a radical change in how sites are built and how they’re viewed. People now interact with the web on everything from large screens to the smallest phones; sparking the creation of new methods to deliver and display increasingly complex sites, using website templates and HTML5 programming. Students will gain an understanding of these changes and how digital marketing professionals are adapting. They also will be able to use templates and WordPress to build a fully functional website that showcases their talent. They will examine aspects of website security, asset security, and cloud and data security. Students will incorporate SEO strategies across multiple platforms and geographic regions. Students cover how Google and other search engines deal with various platforms and social media. They also cover the audience and a needs assessment to identify the correct SEO strategy.