Masters in International Marketing

Program Description

Students stand out in a competitive global marketplace with Hult’s one-year MIM that equips them with the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.

Students will understand the importance of the customer journey in today's fragmented media landscape. They learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Students gain a solid foundation of marketing analytic skills and learn to develop key metrics for a successful strategy as they take part in real-world business challenges that are integrated into their entire program.