Master of Science - International Marketing (PGTF0285)

The MSc International Marketing programme draws from a wide range of academic and practical interests, from business and the social sciences, through to humanities, media, communication, creative industries and technology.  

The programme provides students with the knowledge and set of skills that they will need to apply in a wide range of industries and geographical contexts, such as understanding consumer behaviour and culture, to orchestrating brand positioning and marketing strategies, issues of consumption and sustainability. The degree will also give students an overview of regional specifications that they can apply to global contexts.