Graduate Certificate - Advertising - Media Management (20881)

Throughout the program, students will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, students will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of their client and customer communications skills, students will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies they work with.  Finally, students will build their technology skillset through the use of industry specific research databases and softwares throughout their studies.

With this comprehensive understanding of both the traditional and digital media landscape, students will hit the ground running in their new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Students also get to gain hands-on industry experience with a work placement and have the opportunity to apply what they have learned in the classroom to a real-world business environment. With Humber's support, students will find their placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester.