Bachelor of Arts - Mass Media - Media Management, Promotion, and Sales

Mass Media focuses on the theory and practice of media. This major offers a wide assortment of courses related to media effects and technology so that students may specialize in performance, production management or interactive media. WZND and TV-10 provide award-winning outlets for professional practice in sports, documentary, news and other creative media.

Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research.