Bachelor of Science - Marketing - Professional Sales

The Professional Sales sequence exposes students to the latest theories and practice in sales education, research, and the profession. Students complete three required courses in marketing and two required and three elective courses in professional sales. The program incorporates existing personal selling and sales management courses, and offers several specialized classes including: Key Account and Relationship Management, Professional Sales Planning and Analysis, and Advanced Professional Selling and Negotiation.

Marketing personnel are concerned with the design, promotion, price and distribution of the product or service and representing. They identify and define marketing promotions that will generate, refine, and create marketing opportunities. The field of marketing is involved in the movement of goods and services from products to final customers.