Master of Science - Marketing Communications and Advertising
Kingston Hill, Kingston upon Thames, Surrey, London, United Kingdom
236708
Last updated: 27/08/2024
About Master of Science - Marketing Communications and Advertising
This Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM). Students will gain a deep knowledge of each marketing communications channel, with a focus on advertising. Students will develop communications plans that stand up to academic scrutiny, present their work to industry experts and make recommendations to ad agency directors. Students will pitch to professionals, who will critique their technique and their response to a brief. Students' work will build into a portfolio they can be proud to show recruiters.
Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.
- Industry application and critique: on this course students will pitch to a panel of real marketing agency professionals, who will critique their technique as well as their response to the brief. Students will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. Students will gain broad and deep knowledge of each marketing communications channel, with a focus on advertising.
- Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
- Career-ready: the work students complete during their masters builds into a portfolio they can be proud to show recruiters.
Students do not need to have a background in business to study this course, but they will need to have a strong interest in gaining a masters in advertising and marketing communications.
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