Bachelor of Science (Honours) - Hospitality Business Management - Marketing

The hospitality industry is constantly changing to innovate and capitalize on consumer trends in food, drink and accommodation. There is a growing demand for highly knowledgeable graduates that understand global market trends and can drive forward marketing opportunities for responsible, sustainable hospitality businesses.

Students will develop into a reflective practitioner who is able to make informed decisions and respond flexibly to a dynamic globalized hospitality industry and anticipate emerging market trends.

This course will provide them with the knowledge and skills required to think critically, be reflective, make research informed decisions and have the potential to transform and drive forward hospitality businesses through successful marketing practices. Students will also learn to put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences.

Students will have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector.  All of which means their project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.

Students will also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.