Bachelor of Arts (Honours) - Sport Marketing

Promoting and marketing sport is a popular and growing industry. This course will provide you with an insight into the unique aspects of sport marketing in a changing global environment.

You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course.

You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This course will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business.

Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.