Bachelor of Science - Business Administration - Marketing
About Bachelor of Science - Business Administration - Marketing
The Business Administration program will prepare students to become a responsible, productive, and innovative business leaders. They will have opportunities to explore their areas of interest within business and define their personal competitive advantages, while building a strong, broad-based knowledge of what it takes to be successful in the business world.
With specializations in Accounting, Finance, and Marketing, students will have the opportunity to dig deep into their personal areas of interest. Graduates have gone on to become accountants with major accounting firms, analysts and loan officers at both large and community banks, insurance sales representatives, managers, regional sales representatives for various exciting industries and small business owners.
In the Marketing specialization, students will learn:
- Marketing Research – how to gather data and turn it into decision-making information
- Social Media Marketing – how to best use the new world of social media as a marketing platform
- Sales – the art of closing the deal and managing sales force
- Small Business Marketing – learn the tools and methods that best fit the marketing needs and budgets of small businesses
- Consumer Behavior – understand the tendencies of customers
- Integrated Marketing Communications – how to put it all together and present a consistent message for a company, products, and services
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Bachelor of Arts - Business Administration - Marketing
Lees-McRae College
Earliest Intake
Aug 2025
Deadline
Jun 2025
Tuition (1st year)
$28,790.00 USD
Application Fee
No data available
Bachelor of Science - Business Administration
Lees-McRae College
Earliest Intake
Aug 2025
Deadline
Jun 2025
Tuition (1st year)
$28,790.00 USD
Application Fee
No data available
Bachelor of Arts - Business Administration
Lees-McRae College
Earliest Intake
Aug 2025
Deadline
Jun 2025
Tuition (1st year)
$28,790.00 USD
Application Fee
No data available
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