Bachelor of Science - Marketing

Information-on-demand. Technological evolution. Cultural diversity. These trends require organizations to adopt new marketing strategies. Marketing that influences product design. Marketing that incorporates social feedback. That's why Lewis' marketing degree curriculum combines theoretical concepts with real-world application - preparing students to take an organization into the new world of marketing. Marketing degree students have great internship opportunities where they will be able to apply the skills they have learned.

At Lewis University, students will:

• Develop skills in market research, advertising, public relations and salesmanship
• Work on real marketing projects for real companies
• Learn how to utilize digital marketing in promotional and engagement activities
• Understand how Web metrics and analytics can bring accountability to marketing strategies
• Learn design principles and their relationship with marketing communications