Extended Accelerator - Bachelor of Science - Marketing

Program Description

Extended Accelerator Program (EAP) combines language, culture and academics to give students a deep understanding of life in and out of the American classroom and includes personalized English-language instruction and tutoring.

As a student in the Extended Accelerator, you’ll get:

• A contextual curriculum that mixes language, culture and academics
• Exclusive access to a course focusing on life in the U.S. and in the local community
• A full year’s worth of college credits
• Extensive English-language tutoring, academic advising and student support
• Personalized English-language support specific to the classes you take

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

• Develop an advertising campaign
• Manage the rollout of a new product to market
• Use social media to reach potential customers
• Analyze consumer trends and buying behavior to formulate a marketing strategy 
• Develop tactics to achieve record-breaking sales
• Build and protect a strong brand
• Develop a new product from idea to commercialization