Bachelor of Arts (Honours) - Business Management and Marketing (NN15)
166-220 Holloway Road, London, United Kingdom
236381
Last updated: 03/03/2025
About Bachelor of Arts (Honours) - Business Management and Marketing (NN15)
London Metropolitan University's Business Management and Marketing BA degree is a joint honours programme that will provide students with expertise in both disciplines, offering them a greater range of career opportunities on graduation. The variety of skills will make a student an attractive contender for developing their management and leadership career.
London Metropolitan University's course is accredited by the Chartered Institute of Marketing (CIM) and students will receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if students are considering a career in marketing management. The professional certificate means students will be rewarded with two qualifications by the time they finish their studies. This would give students a ‘competitive edge’ in the job market.
As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide students with entrepreneurial skills and understanding that will allow them to start their own business.
If students are passionate about starting their own business, they will not only gain the necessary academic knowledge and skills on the course, but also receive encouragement and support through the Accelerator. The Accelerator is a business incubator that helps students make their business dreams a reality by offering mentoring, advice and workshops. Accelerator has supported many successful budding entrepreneurs and can support students with developing any business idea they might have. Through the Accelerator, students will also get the opportunity to enter the Big Idea Challenge for a chance to win a share of the £30,000 prize to launch their business.
This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides students with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of Social Marketing. In this new field, students will learn how to apply the latest marketing techniques to social problems, such as obesity, drunk-driving, discrimination and domestic violence. Lecturers will introduce the concepts and history of social marketing based on their own innovative research. Completing this module will give students an advantage when competing for jobs in the third and public sector.
As part of the course, students will have the opportunity to undertake short and long accredited work placements. This opportunity may be strengthened with undertaking another of London Metropolitan University's innovative modules that equip students with skills for employment, such as the Theory and Practice of Selling module. As all business professionals know, selling is an essential function of business and on this module, students will develop vital negotiation and selling techniques that will ensure them success in their career. Past students on the module have found that it has helped them gain recognition from the Institute of Sales and Marketing Management (ISMM), a professional organisation that represents sales professionals in the UK.
This business management and marketing programme not only aims to improve students' career opportunities, but also seeks to accelerate their cultural and personal growth. Students will find opportunities to study abroad for a semester in places such as Europe, Japan or the USA, where they will be immersed in a new culture and acquire new perspectives. International students visiting from London Metropolitan University's partner institutions will also expand students' world view and help students appreciate business management and marketing on an international scale.
An International Bright Futures Scholarship in the amount of £3,000 will automatically be applied to eligible students with overseas fee status starting a degree with London Met in the 2024/25 academic year. This scholarship includes a tuition fee reduction for the duration of students' studies and is applicable to both undergraduate and postgraduate courses.
Tuition Deposit is £4,000 for all students excluding those from Punjab and Haryana for whom the deposit amount will remain at 50%
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