Master of Arts - Strategic Communication

The Master of Arts in Strategic Communication allows students to examine real-world case studies from legacy to social media, classical propaganda to contemporary disinformation. They will also gain insights and produce reports that are valuable for a career in communications.

As part of the programme, students will explore some of the following questions: How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges? How are governments, local, regional and national, promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process? Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?