Academic Accelerator - Bachelor of Arts - Mass Communication - Digital Advertising

The Academic Accelerator Program (AAP) is a balanced first-year program designed for international students with strong English-language skills. It complements immersive classes taught in English with the appropriate level of support.

Students in the Academic Accelerator Program will benefit from:

The Manship School of Mass Communication at Louisiana State University is dedicated to educating innovative thinkers and leaders in media advertising, public relations, and political professions through teaching, research, and community engagement. The school aims to advance the study and practice of media and public affairs in a rapidly changing technological and global environment.

Students pursuing a Bachelor of Arts in Mass Communication at the Manship School can choose from five concentrations:

The Digital Advertising Concentration at the Manship School focuses on creatively and strategically connecting brands with their target audience through digital platforms. Students will learn traditional advertising strategies as well as how to design and implement campaigns across various digital and social media channels. The curriculum emphasizes marketing, research, media, social networking, creative planning, and execution.

Graduates of the Digital Advertising Concentration at the Manship School often secure positions in account development, media analysis, research, sales, copywriting, advertising design, and sales promotion. Potential career paths include roles such as social media manager, creative director, account manager, and copywriter.