International Direct - Bachelor of Arts - Mass Communication - Digital Advertising

International direct admission to Louisiana State University (LSU) is designed for international students with advanced English-language skills. The program focuses on academic, cultural, and professional growth to help students excel in school and prepare for a successful future.

As international direct students at Louisiana State University, individuals will receive exclusive and rigorous academic coursework, priority access to in-demand courses, guidance from academic advisors and mentors, career development opportunities, and the chance to take intensive classes with domestic students.

The Manship School of Mass Communication at Louisiana State University is dedicated to educating creative thinkers and leaders in media advertising, public relations, and political professions. The school aims to lead the study and practice of media and public affairs in an ever-evolving technological and global society.

Students pursuing a Bachelor of Arts in Mass Communication at the Manship School can choose from five concentrations: Public Relations, Digital Advertising, Political Communication, Journalism, and Public Relations.

The Digital Advertising Concentration at the Manship School focuses on creatively and strategically connecting brands to their users through digital branding. Students will gain a solid foundation in traditional advertising strategies while also learning to design and implement advertising campaigns across various digital and social media platforms. Graduates of this program often find jobs in account development, media analysis, research, sales, copywriting, advertising design, and sales promotion, with potential career paths including social media manager, creative director, account manager, and copywriter.