Bachelor of Arts - Broadcast and Cinema Arts

Madonna University’s Broadcast and Cinema Arts (BCA) program prepares students for exciting careers in the business of television, radio, filmmaking, and media. Within this program, students won’t just study the art of broadcasting and filmmaking, they actually create it utilizing the same equipment used by top professionals in radio, television, film, and internet productions.

Graduates benefit from close relationships with BCA faculty who bring a wealth of industry experience into the studios, classrooms, and editing suites. These meaningful connections, combined with experiential learning opportunities, put students at the head of the field upon graduation, ready and confident to jump into the industry.

Students in the Bachelor of Arts in Broadcast and Cinema Arts program receive a comprehensive overview of the film, television, and digital media fields. Covering 47 semester hours of courses, they also choose electives to tailor their major to their desired professional field.

The Broadcast and Cinema Arts program uses an integrated theoretical and intensive hands-on approach to prepare students for careers in broadcast, film, and new media industries. From the beginning Production Class to the Capstone Film Class, students are immersed in the communication process, learning proper use and creation of special effects, on camera performance, lighting, composition, and editing.

School's faculty assist students in becoming well-rounded and knowledgeable members of the television, radio, film, and media industry no matter what specific path they choose. With this, approximately 96 percent of bachelor’s degree graduates are employed in their field within a year after graduation.

Students develop skills that characterize adaptable professionals with wide-ranging expertise that can be applied to positions in television, radio, film, and many different digital media contexts. The advanced hands-on career preparation has positioned Madonna Broadcast and Cinema Arts graduates to find success in the roles of broadcast engineer, cinematographer, digital media manager, director, editor, master control operator, multimedia designer, on-air talent, programming director, promotions director, videographer, visual effects specialist and writer.