Bachelor of Science in Business Administration - Business Administration, Marketing Concentration

Building brands. Identifying target markets. Understanding social media behavior. Interpreting digital metrics. Attracting, retaining, and growing a customer base. In the Marketing concentration, students will examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, students will learn what it takes to incite action - from driving sales results to spurring social change.