Integrated Foundation - Bachelor of Arts (Honours) - Business Management (Marketing)

Through workshops, role-plays, problem-solving exercises and analysing case studies, students will learn to communicate their ideas and help to sell their products and services to customers. Students will also study the key business functions that organisations require for success. In terms of a career after students graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills they'll develop are needed across almost every business and governmental sector, as well as third party organisations.