Bachelor of Science - Business Administration - Marketing
1855 Broadway, 61st Street, New York, USA
24660
Last updated: 07/03/2025
About Bachelor of Science - Business Administration - Marketing
Program Description
New York Tech's AACSB-accredited marketing program teaches students how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.
Learn how to conduct primary and secondary marketing data analysis and develop global marketing strategy from professors and top industry executives with decades of real-world experience. Students will begin their studies with our Discovery Core liberal arts curriculum, and acquire an equally strong foundation across the spectrum of business-related academic disciplines through our business program core. They'll learn to communicate clearly and concisely; compare, contrast, and apply basic ethical concepts; and illustrate cultural awareness and analyze the impact of globalization on business. Upon completion of your B.S. degree, students will be able to:
- Demonstrate competency and make decisions in all functional business disciplines.
- Use technology as a decision support tool in business.
- Conduct and utilize research to support business innovation.
- Integrate functional disciplines together to affect sound policy making and business planning.
In addition, graduates of our Business Administration - Marketing, B.S. program will have the skills to:
- Design and implement an integrated marketing communications strategy and program;
- Assess a marketing distribution system and a retail marketing mix;
- Identify new product opportunities and manage the product life cycle and systematic product development process;
- Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making;
- Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.
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