Master of Business Administration (MBA) - Marketing Management

Many CEOs and corporate presidents rose through the marketing ranks to highly sought after leadership positions—students can launch their path to the top with an MBA in Marketing Management from Pace’s Lubin School of Business. When it comes to working as a highly placed marketing executive, there is simply no other location that can match metropolitan New York City’s atmosphere and energy.

The MBA in Marketing Management curriculum covers traditional, social, mobile, and digital marketing media. With faculty who are connected to some of the top companies and organizations throughout New York City, students will have an opportunity to be face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through team-based class assignments, students will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, students will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

Within the elective courses, students will find various specialization areas, including consumer and organization buying behavior, sales management, interactive and direct marketing, customer relationship management, and new product development.

Leverage the energy of New York City by joining student organizations such as the Lubin Graduate Marketing Society, network with peers and alumni, attend various guest speaker events and employer spotlights, participate in case and pitch competitions, and so much more!