Master of Science - Marketing Analytics

The MS in Marketing Analytics is a focused degree designed for those who want to expand their experience with fact-based decision-making and gain the skills necessary to build a career in the fast-paced and lucrative field of marketing analytics. Students get trained in a specialized niche while making connections in the industry, leveraging New York City’s energy in order to build the career they’re meant for.

The MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. Students can tailor their education by taking advantage of elective courses in different domains of marketing or data analytics. The faculty are connected to some of the top companies and organizations throughout New York City, putting students face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through team-based class assignments, students will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, students will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

Lubin recognizes that analytics skills are essential to advance students career. Students will work with analysis software such as Excel, IBM SPSS, SAS, R, and Python. Pace also provide subscriptions to proprietary databases and dashboarding tools such as MRI Plus, Simmons OneView, Compustat, Lexis Nexis, Social Explorer, Social Studio, Qualtrics, and Tableau. Learning resources include access to research databases, e-books from Books24x7, and online learning platforms such as LinkedIn Learning and DataCamp.