Master of Marketing (MC197P15) (077512F)

Royal Melbourne Institute of  Technology’s Master of Marketing is an in-depth degree providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing efforts.

Students will learn how to design and undertake marketing management planning, identify and improve their strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research.

This degree comprises core and elective topics. Students will be able to select six electives that will deepen and broaden their knowledge of marketing.