Bachelor of Arts - Business Intelligence and Analytics

In today’s world, data steers decisions, influencing both people's daily lives and the strategies of businesses, regardless of their scale. At Saint Mary’s University of Minnesota, the Business Intelligence and Analytics major, accredited by the International Accreditation Council for Business Education (IACBE), is students' gateway to immersing themselves in the data-driven landscape. This major encompasses the entirety of business - spanning from accounting and finance to marketing and management. It’s not just about business intelligence (BI) and analytics; it’s about understanding the bigger picture.

Business is an ever-evolving realm. Unlike a static textbook-based approach, this curriculum is crafted to cater to the demands of contemporary business. Guided by a faculty with extensive field experience and close ties to industry experts, students will gain practical insights into analytical tools and techniques. Through hands-on experience, they’ll develop machine learning models to aid tangible business decisions, determine the optimal analytical methods, and harness real-world data to cultivate a pragmatic mindset. This program doesn’t just teach concepts; it equips students with skills that the business world truly values.