Bachelor of Business Administration - Marketing

University of Minnesota Duluth's (UMD) Marketing major prepares students to identify and understand consumer needs to help organizations grow by attracting and retaining customers.

The program boasts a 99% placement rate and is the largest major at LSBE.

Acquired Skills

• Learn the 4 Ps of marketing - product, price, place, and promotion - and how the consumer interacts with each.
• Work collaboratively with marketing and creative teams to research and implement effective marketing strategies for a variety of products and services.

Career Possibilities

Marketing positions are diverse and very visible within an organization. Students can also expect to shoulder considerable responsibilities fairly early in their career. Marketing majors work in fields such as:

• Sales
• Social Media
• Branding
• Retail
• Logistics
• Advertising
• Marketing Planning
• Product Management
• Marketing Research
• Public Relations