Bachelor of Science - Business Administration - Marketing (Women only)

Students at Simmons University are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. They will learn to design compelling marketing campaigns that reflect their understanding of branding and consumer behavior, as they prepare for marketing opportunities in the workplace.