Bachelor of Science - Marketing - Digital and Integrated Marketing Communications Logo

Bachelor of Science - Marketing - Digital and Integrated Marketing Communications

Southeast Missouri State University

1 University Plaza, Cape Girardeau, USA

7842

Last updated: 15/09/2024
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Image for Southeast Missouri State University
Image for Southeast Missouri State University
Image for Southeast Missouri State University
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About Bachelor of Science - Marketing - Digital and Integrated Marketing Communications

Program Description

Integrated marketing communications builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fund raising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research and marketing strategy.

According to the Department of Labor, a sharp increase in the amount of advertising in digital media, such as the Internet and wireless devices, will generate a need for advertising managers to oversee new and innovative advertising programs.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$12,000.00 USD / Year
Gross Tuition
$16,395.00 USD / First Year
Application Fee
$60.00 USD

Program Intakes

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