
Bachelor of Arts - Advertising and Marketing Communications
470 East Lockwood Avenue, St. Louis, USA
49500
Last updated: 16/09/2024







About Bachelor of Arts - Advertising and Marketing Communications
Program Description
Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of promotional tools. From traditional print and television advertising, to social media, mobile applications and emerging technologies, students learn to develop fully-integrated campaigns that will achieve a company or organization’s promotional objectives.
To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copy writing, visual communication, art direction, budgeting, media buying and campaign analysis.
To strengthen a specific area of interest and stand out in a competitive job market, students are later advised to choose one of three major career paths: planning and strategy, copy writing or art direction. Through one-on-one discussions with advisers, students choose highly-focused specialization courses, and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.
Similar Programs
5
Bachelor of Science - Marketing - Digital and Integrated Marketing Communications
Southeast Missouri State University
Earliest Intake
Aug 2025
Deadline
Jul 2025
Tuition (1st year)
$16,395.00 USD
Application Fee
$60.00 USD
Bachelor of Arts - Marketing
Avila University (AU)
Earliest Intake
Aug 2025
Deadline
Jul 2025
Tuition (1st year)
$41,200.00 USD
Application Fee
No data available
Bachelor of Science - Mass Media - Applied Advertising
Northwest Missouri State University
Earliest Intake
Aug 2025
Deadline
Jun 2025
Tuition (1st year)
$13,450.00 USD
Application Fee
$75.00 USD
ApplyBoard Services
GIC
Program
International Student GIC Program
Obtain your GIC from one of Canada’s largest banks without any processing fees.
Student
Loans
ApplyBoard Loans Services
Don’t let a lack of funds keep you from achieving your dreams. Jumpstart your (or your student’s) educational journey with ApplyBoard Student Loans.
Study in Webster University (WU) - St. Louis & Achieve Your Dreams
Ready to launch your study abroad journey? You make it happen, but ApplyBoard makes it easy! Follow in the steps of 500,000+ other students and trust our experts to guide your way.
Register for Free Today
