Bachelor of Applied Science - Marketing

Students who are marketing majors at Southwest Minnesota State are trained in the analysis, strategy development and the communication tools related to the marketing profession. They will have the opportunity to learn the most current applicable technology and developments in the profession. The program is able to provide individualized attention as well as a wide offering  of courses, including electives. The faculty are involved and dedicated to assuring students have the knowledge and tools to succeed after graduation. The faculty couples terminal degrees in the field with practical industry experience completed prior to entering academe.

In order to properly serve graduates from community colleges and technical schools, the marketing discipline offers a Bachelor of Applied Science (B.A.S.) degree. The B.A.S. degree program in Marketing will provide opportunities for individuals who have completed Associate of Applied Science (A.A.S.) or Associate of Science (A.S.) degree programs to achieve a bachelor’s degree with somewhat reduced course requirements when compared to a student who has not achieved any of the two-year degrees or diplomas.