Bachelor of Science - Mass Communication

A mass communication major will help students to develop the use of practical skills, as well as come away with an in-depth knowledge of the effects of the mass media on society.

Majors learn how the various fields in mass communication are structured and function, and broaden their understanding of how the media has shifted in a digital landscape.

This major prepares students for career options, especially in the broadly defined fields of journalism, advertising, and strategic public relations. Courses explore relevant theories of mass communication, research being conducted in the field, and legal issues, statutes and regulations affecting mass communication.

Three Tracks

Students will choose from one of the following three tracks on which to focus:

Journalism Track

Students learn about the challenges facing journalists today and how to effectively communicate in the digital world. Students learn how to report and write news, produce digital and visual content, edit text and video, work under deadline pressure, and practice journalism in an ethical manner.