Bachelor of Arts/Bachelor of Science (Honours) - Digital Marketing and Social Media

The BA (Hons) Digital Marketing & Social Media degree course, offered at UCA Epsom’s Business School for the Creative Industries, provides students with the necessary skills to succeed in their chosen field. The course covers the fundamental aspects of the discipline, including media planning and buying, brand identity, marketing, and communications. Students will also explore the societal, political, and economic impact of social media, as well as the practical application of social media as a business tool.

Furthermore, students will have the opportunity to specialize in a specific area of interest within the creative industries, such as Cosmetics and Beauty, Fashion, Games, Lifestyle, or Music. In their second year, students can choose from a range of elective units to further expand their knowledge.

Upon completion of the degree, students will possess expert marketing skills and be highly proficient in managing social media platforms. They will have a thorough understanding of utilizing paid, owned, and earned media to achieve business objectives, as well as the ability to effectively target core audiences and leverage the influence of key individuals. Additionally, students will demonstrate adaptability, quick-thinking, and a comprehensive comprehension of the role of digital marketing and social media in various global markets.