Integrated Masters - Master of Arts (Honours) - Business Economics - Marketing and Geography

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organizations and across the wider business world. Students will develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organizational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, students need to understand all economic factors relating to target markets, particularly around emerging markets.

In Geography, students study both social and physical sciences to analyze and understand major challenges facing the world. They will develop creative skills in problem-solving, presentation, and communication.

Dundee's flexible Geography degrees allow students to specialize in human geography or physical geography, or to combine elements of both. In addition students can study other social science or humanities subjects. They will also have the opportunity to go on field trips, and to work with partner organizations to help them solve problems that they are currently facing.