Integrated Masters - Master of Arts (Honours) - Business Economics - Marketing - French

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organizations and across the wider business world. Students will develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organizational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, students need to understand all economic factors relating to target markets, particularly around emerging markets.

They'll also study one or two French modules in each level, either as a beginner or at intensive level if they have previously studied the language at Higher/A-Level. The MA degree should be the students choice if they have a stronger interest in the arts, or social science based subjects.